Gwinnett County Government: Listen To Gwinnett Moms

Gwinnett County Government, a government district in the state of Georgia, encouraged its residents to take preventative measures to reduce the spread of COVID-19 through a campaign that used real Gwinnett mothers to spread the message.

Campaign details

Brand: Gwinnett County GovernmentAdvertiser: Gwinnett County GovernmentAgency: Jackson Spalding

Business Challenge & Objective

In the face of the COVID-19 crisis, Gwinnett County Government found itself in an unfamiliar position: public health advisor and community health protector. Unlike with previous public health issues when the area health department owned community awareness efforts, local officials knew it was important for the unified Gwinnett County Government to take the lead given the unprecedented nature of the COVID-19 pandemic. And when federal funding became available for this exact purpose, county leaders tapped Jackson Spalding (JS) in the...

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