Campaign details
Brand: Gwinnett County GovernmentAdvertiser: Gwinnett County GovernmentAgency: Jackson Spalding
Business Challenge & Objective
In the face of the COVID-19 crisis, Gwinnett County Government found itself in an unfamiliar position: public health advisor and community health protector. Unlike with previous public health issues when the area health department owned community awareness efforts, local officials knew it was important for the unified Gwinnett County Government to take the lead given the unprecedented nature of the COVID-19 pandemic. And when federal funding became available for this exact purpose, county leaders tapped Jackson Spalding (JS) in the...