Campaign details
Advertiser: GSK Consumer Healthcare, ExcedrinAgency: Weber Shandwick
Situation analysis
The 2016 U.S. presidential election was perhaps one of the most talked about in recent history, causing real and widespread implications for millions of Americans, as well as for people around the world. No matter their political party, beliefs or loyalties, Americans told Excedrin that this election was the single biggest headache of the year. Through social listening and proprietary research, Excedrin identified a unique opportunity to deliver truly bipartisan relief during the third and final U.S. presidential election. We called it #DebateHeadache.