Challenge
A generation of young Russians unprepared for adulthood
As one of the world's leading online platforms, YouTube, a top Google service, is focused not only on entertainment of users, but also has an educational mission. People around the world use the platform to find information on an almost limitless number of subjects. Our job was to enhance the educational experience for Russian YouTube viewers ages 18 to 34 - almost 60% of the total audience.
As they entered independent life, young Russians were largely unprepared for adulthood. The information they needed wasn't always provided at...