Campaign details
Brand: Good HumorAdvertiser: UnileverAgency: Edelman
Introduction
In the summer of 2020, the United States underwent an extraordinary racial reckoning. Decades of tensions around racial injustice surfaced across the country, exposing deep-seeded racism throughout U.S. history and culture – with roots in some of the most unexpected, seemingly innocent places. Like an ice cream truck.
What do ice cream and racial injustice have in common? More than you'd think. The ice cream truck is a beloved American institution that has delivered frozen treats to neighborhoods since Good Humor invented it 100 years ago. Today,...