Godrej Locks: When Jailbirds Sang

Godrej Security Solutions, a total locking solutions provider, increased awareness of the important of home safety by creating a campaign featuring convicted thieves who showed how easy a break-in can be.

Campaign details

Agency: Adfactors PR Pvt. LtdBrand: Godrej Security Solutions

Situation analysis

Crime has been a part of human society for eons. India is no different. Every year, over 1.2 lakh cases of home break-ins are reported in the country. The reported numbers are actually skin to the tip of the iceberg. At least 70% of the break-ins never get reported because of the public perception of red-tapism and harassment at police stations.

With this backdrop, India's most trusted locking solutions provider, Godrej Locking Solutions and Systems (GLSS), wanted to raise awareness on the importance of securing...

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