Campaign details
Agency: Adfactors PRBrand: Godrej Interio
Situation Summary
India is facing a bigger health challenge than ever before.
Our consumer study revealed, 93% of Indians acknowledge the ill-effects resulting from lack of sleep, but they continue to ignore the importance of a healthy sleep regime.
Godrej Interio mattresses were built after years of research on sleep postures and pattern. However, only 18% of consumers were aware about our product line.
As a responsible company in the mattress and furniture industry, we wanted to change this while also fulfilling our responsibility towards building a healthy nation. We...