Campaign details
Brand: Gillette VenusAdvertiser: Procter & GambleAgency: Marina Maher Communications, Grey New York, Carat
Challenge: Summer 2020 = Canceled
Make Venus relevant during the key grooming season, Summer, and connect and provide a service to Gen Z during their quarantine and new normal.
As the COVID-19 pandemic hit countries across the globe in full force in March of 2020, the world was brought to a screeching halt. Lockdowns and social distancing took over the summer (peak shave season), officially canceling summer 2020.
So Venus set out to find consumers in this new...