Gillette: Venus Brings A New Horizon of Skinclusivity to Animal Crossing

Venus, a women's razor brand, strengthened its brand imagine of helping women in the USA to feel comfortable in their skin by introducing new avatar skins to the game Animal Crossing: New Horizons.

Campaign details

Brand: Gillette VenusAdvertiser: Procter & GambleAgency: Marina Maher Communications, Grey New York, Carat

Challenge: Summer 2020 = Canceled

Make Venus relevant during the key grooming season, Summer, and connect and provide a service to Gen Z during their quarantine and new normal.

As the COVID-19 pandemic hit countries across the globe in full force in March of 2020, the world was brought to a screeching halt. Lockdowns and social distancing took over the summer (peak shave season), officially canceling summer 2020.

So Venus set out to find consumers in this new...

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