Genomatica: Breaking Out of the Chemical Trades to Become a Beacon of Sustainability

Genomatica, a biotechnology company, educated consumers in the USA about its innovative new sustainable material: bio-nylon intermediate.

Campaign details

Brand: GenomaticaAdvertiser: GenomaticaAgency: Method Communications

Genomatica has long been a noted leader in bio-engineering, known for recreating widely- used chemicals using sustainable materials like plants instead of deriving them from crude oil. The company was well-respected in the chemical industry for reliably scaling more sustainable versions of popular chemicals used in consumer goods, including plastics, personal care and cosmetics. However, Genomatica was little known among its end customers - brands seeking to meet rapidly changing consumer preferences by making their products more sustainable.

Genomatica partnered with Method to develop a narrative that...

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