General Motors: Mind your business

General Motors (GM), an automotive multinational manufacturer, developed an internal communications strategy to increase employee engagement in the US.

Campaign details

Advertiser: General MotorsBrand: General MotorsAgency: MSl GroupCountry: United States

Situation Analysis

Following General Motors' bankruptcy and then-record initial public offering, leaders focused on changing the company's culture to improve performance and drive a shared sense of accountability. They wanted to ensure all employees, regardless of their job, understood the business and their stake in its success.

To encourage more informed decision-making and foster a winning culture, GM's Internal Communications team developed a business education series to engage salaried employees on major company financial performance indicators, including those used to determine annual...

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