Free Condom Store - AHF India

The AIDS healthcare foundation (AHF), a global nonprofit provider of HIV prevention services, launched a campaign in India to promote its Free Condom Store by producing a social experiment video.

Campaign details

Agency: AvianWEBrand: Aids Healthcare Foundation India Cares

With 2.1 million Indians infected with HIV infection, India accounts for the third highest number of people living with HIV in the world. To make matters worse, the central government's shoestring budget for HIV prevention care programmes has minimised condom distribution to only 16%. To address this situation, AHF India decided to launch India's first 'Free Condom Store' where one could easily place orders for condoms and they would get delivered to their homes for free.

However, be it offline or pnline, people, even the youth, don't discuss...

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