Fortics: Digital presence and omnichannel service in the COVID-19 pandemic

Fortics, an omnichannel service and communication platforms company, launched a campaign in Brazil to leverage brand communication, increase organic traffic, and provide support and scalability for webinars.

The Situation

The pandemic has leveraged the digital transformation of companies, and the need to offer a robust online service experience for consumers more than ever, with quality and efficiency at all times. And Forties, the Brazilian giant in omnichannel and service automation, saw both an opportunity and a big challenge to overcome.

If, on the one hand, the pandemic generated an opportunity for growth and boom for omnichannel service companies in Brazil, on the other, Forties saw the immediate need to stand out from the competition, strengthen its presence and relevance on social media and digital channels, start a...

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