Ford Motor Company: Electric Vehicle Myths Busted

Ford, an automotive brand, launched an educational web portal and blog posts to inform consumers of the benefits of electric vehicles.

Campaign details

Brand: Ford Motor CompanyAdvertiser: Ford Motor CompanyAgency: WPP (BCW, PS-B, GTB), Chrome

The challenge: How does a leading automotive Ford become part of the conversation around electric vehicles before actually having one on the market?

"Education is the most powerful weapon which you can use to change the world." - Nelson Mandela

Challenge and assignment

In early 2019, a senior executive at Ford attended an industry forum on electric vehicles and was taken aback by the lack of knowledge presented. Frustrated, the executive came back and requested the communications team take a look...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands