Objectives
In order to make a lasting impression on the consumer, Ford had to break the clutter and reach out to existing and prospective consumers on an emotional level.
Insights
A study by Indian Advertising suggests that more than 90% of automotive advertising and content in India is made to target the left side of the brain – with analysis and logic – reagrding technology, features or price. (Source: Newscred Insights & Analysis)
However, the eighth edition of Fords Trends report – a survey that interviews more than 13,000 people across 14 markets around the globe, including...