Campaign details
Brand: OPPOAgency: BCW (Burson-Marsteller)
Situational analysis
OPPO, a leading global smartphone brand, provides smartphone products infused with art and innovative technology for users in 31 countries around the world. According to 2017 IDC smartphone market share data, OPPO ranked fourth in the world and first in Asia. Today, more than 200 million young people worldwide use OPPO smartphones.
With the onset of the 5G era, the global smartphone market has shown an overall slowdown in growth, weakening consumer intention for phone replacement and serious smartphone homogenization after years of rapid development. Due to a lack...