Facebook: Beyond the Screen

Facebook, a social media platform, improved consumer perception in the UK by launching a feature film that showed the positive impact Facebook can have in real life, beyond the screen.

In Brief

In Facebook's darkest times, this campaign - a celebration of the inspirational groups Facebook enables - gave the brand an opportunity to tell its story in a positive light.

What's more, a PR agency conceived, created and delivered Facebook's first ever cinema feature film. A film that garnered over 80 pieces of quality coverage and was viewed over 750,000 times through editorial channels.

These stories - of young people using Facebook to bring together people to achieve something in real life - became the brand's most positive story of the year and inspired the backbone of its communications...

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