ExxonMobil: Mobil Experience

ExxonMobil, a multinational oil and gas corporation, promoted its partnership with a Formula 1 team in Mexico by launching the first F1-themed escape room for fans and top media outlets.

Background

Mobil, the racing fuel and lubricants brand of ExxonMobil, has had a technological partnership with one of the most prominent F1 teams since 2017.This partnership is more than just a sponsorship, Mobil racing fuel and lubricants help boost the F1 car's performance, by developing technology that is later reflected in the products that consumers can buy. Last year, we communicated how technology developed on F1 tracks was translated into Mobil products. Quite literally, Mexican consumers can buy the products that F1 cars are using to win races.

But this year we wanted to blow some minds.

The...

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