Every Baby is a Gerber Baby: Sparking a Global Conversation on Inclusion

Gerber, a baby food brand, launched a segment on the TODAY show to demonstrate that every baby is a Gerber baby by interviewing the family of its new spokesperson Lucas, a baby with down syndrome.

Submission Categories

Media Relations: Product Media Relations (consumer media) Digital and Social Media: Branded Journalism

Situation Analysis

For almost a century, the Gerber logo has been the symbol of a happy baby. The ideal baby. Parents all over the world wonder, "How can my baby be the next Gerber baby?" As a leading provider of baby food and trusted household brand, Gerber believes that all babies, no matter their gender, race or background, deserve to be celebrated.

Each year, Gerber combs through hundreds of thousands of submissions for the Gerber Baby Photo Search to select the new annual "face" for...

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