Campaign details
Brand: EtsyAgency: Alfred
Summary
Etsy keeps commerce human. It's the antidote to Black Friday mayhem and off-the-rack presents. Etsy UK challenged Alfred to create a campaign which delivered this message.
We identified that this message needed to come from the real 'people' behind Etsy's marketplace, the Sellers. We devised #EtsyForYou, a social campaign which integrated influencers, consumers and harnessed a community of 3,000 Etsy Sellers, to talk about meaningful Christmas gifts, and drive to their unique shops.
The campaign smashed reach and engagement KPIs, whilst delivering highly positive conversation, and facilitated sales during...