Etsy: #EtsyForYou

Etsy, an e-commerce website focused on handmade or vintage items and supplies, launched the #EtsyForYou social campaign in the UK in order to drive consumers to a gift guide hosted on its website and increase seasonal sales.

Campaign details

Brand: EtsyAgency: Alfred

Summary

Etsy keeps commerce human. It's the antidote to Black Friday mayhem and off-the-rack presents. Etsy UK challenged Alfred to create a campaign which delivered this message.

We identified that this message needed to come from the real 'people' behind Etsy's marketplace, the Sellers. We devised #EtsyForYou, a social campaign which integrated influencers, consumers and harnessed a community of 3,000 Etsy Sellers, to talk about meaningful Christmas gifts, and drive to their unique shops.

The campaign smashed reach and engagement KPIs, whilst delivering highly positive conversation, and facilitated sales during...

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