E.ON: Change The Weather

E.ON, an energy provider, convinced 18 media outlets to change the way they display their weather forecasts with its Change the Weather campaign in the UK.

Why We Should Win this Award

Change The Weather succeeded in creating a leadership position for E.ON around the issue of air pollution, and in improving understanding and action among the British public.

One single-minded idea - to get air quality data included in British weather forecasts - achieved excellent results. Not only did we directly change the weather in 18 media outlets, with a combined daily circulation of 1.1m, we also increased consumer understanding by +22.5% and enhanced E.ON's corporate reputation by +37.4%.

This is a bold campaign for an energy company - after all, the industry is...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands