Why We Should Win this Award
Change The Weather succeeded in creating a leadership position for E.ON around the issue of air pollution, and in improving understanding and action among the British public.
One single-minded idea - to get air quality data included in British weather forecasts - achieved excellent results. Not only did we directly change the weather in 18 media outlets, with a combined daily circulation of 1.1m, we also increased consumer understanding by +22.5% and enhanced E.ON's corporate reputation by +37.4%.
This is a bold campaign for an energy company - after all, the industry is...