Dove Men Care: Father's Day Taken

Dove, a personal care brand, launched its Father's Day campaign #FathersDayTaken in the US to raise awareness of the number of fathers taken too soon to racism and violence and to help the families left behind.

Campaign details

Brand: Dove Men CareAdvertiser: UnileverAgency: Edelman

Brief Description of the Assignment

On May 25, 2020, the most important news story in America was sparked by a dad who did not make it home – George Floyd. His death resulted in nationwide protests that galvanized citizens demanding an end to the brutality. But, a devastating number of Black fathers in the U.S. were and still are taken from their families because of racism and violence.

Over the past ten years, Dove Men+Care has been committed to shattering outdated stereotypes about what it means to...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands