Campaign details
Brand: Dove Men CareAdvertiser: UnileverAgency: Edelman
Brief Description of the Assignment
On May 25, 2020, the most important news story in America was sparked by a dad who did not make it home – George Floyd. His death resulted in nationwide protests that galvanized citizens demanding an end to the brutality. But, a devastating number of Black fathers in the U.S. were and still are taken from their families because of racism and violence.
Over the past ten years, Dove Men+Care has been committed to shattering outdated stereotypes about what it means to...