Domino’s Pizza: RD Fluye, a citizen movement to improve road mobility and safety, powered by Domino's

Domino's, a pizza restaurant chain, created an online platform to promote responsible driving in the Dominican Republic.

Campaign details

Brand: Domino's PizzaAgency: S/A Llorente & Cuenca

Domino's approached LLORENTE & CUENCA so that we could help them with the launch of the Domino's Report on Road Traffic and Good Driving.

This report was executed by Domino's due to its concern about the high numbers of deaths caused in traffic accidents, which positioned the Dominican Republic as the country with the greatest number of victims in Latin America and number two in the world. Added to this is the fact that 85% of these deaths were motorcyclists, of which the large majority are...

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