Development of the Hypatia Gravity Score to Measure  Media Impact

Lippe Taylor, a marketing and PR agency, created a strategic metrics measurement to improve value and performance with its clients across categories in the US.

The Challenge... Prove the Value of Earned Media Relations PR

For years, every client has said the same thing, "We love your work but we wish there was a better way to measure its value." From impressions to Ad Value, public relations professionals have sought ways to measure impact to prove the value of PR.

We decided it was time to move from simple metrics to more strategic metrics. So, we developed our own methodology.

Our Starting Point:The purpose of our measurement metric was to 1) Prove Value (to our clients) and 2) Improve Performance (use the data to...

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