Campaign details
Advertiser: Democratic AllianceBrand: Democratic AllianceAgency: King James Group
Goal
Win 4 key metros in the 2016 Municipal elections – get South Africans in Tshwane, Nelson Mandela Bay and Johannesburg to vote for the DA and to retain Cape Town.
Objectives
- Reach 80% of the 11 million online South African voters
- Improve perception of the Democratic Alliance
- Get votes on 3 August and win key metros
Our social "show and tell" approach
Different ad types and creative executions showed relevant messages to the most receptive users, ensuring mass reach to a targeted audience. We...