Dell: Nossa Cultura É A Transformação

Dell, a technology company, celebrated its 20 years in Brazil by using AI to turn employee testimonies into musical notes which formed a unique melody to mark the anniversary and showcase its ability to use technology to enhance progress.

Summary

The communication campaign to celebrate Dell's 20 years in Brazil arose from the possibility of using this important date to reinforce, among the different stakeholders, the brand's purpose: to use technology to enhance human progress. In other words, the company wanted to stop being recognized only as a major player in the IT market, to be seen as a company committed to using technology to enhance people's lives, contributing to the great transformations of society. In addition, the project reinforced the importance of Dell Technologies' Brazilian operation.

Time frame of the project: May 2019 to June 2020

Project Description...

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