Deliveroo: Taste of Freedom

Deliveroo, a food delivery brand, increased orders in Spain by putting its Deliveroo riders on jet skis and delivering to boats along the Catalan coast.

Description

Taste of Freedom is the way Deliveroo brings your favourite quality food wherever you are and whenever you want. Aimed to increase brand awareness and the number of orders in the Spanish coastal regions during the busy summer months, food delivery service, Deliveroo, arranged an integrated PR and marketing campaign on the beaches of Barcelona, achieving the best media impact for a public relations campaign in its history worldwide.

The Challenge

Under the brand strapline 'Taste of Freedom', Deliveroo wanted to make the most of the crowds and boost deliveries of quality food on the Spanish coast during summer...

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