Czech Rugby Association: Czech rugby lives!

The Czech Rugby Association, the organisation for the promotion of rugby in the Czech Republic, increased its audience and awareness for the sport by inviting a famous rugby team to play a match against its own national team.

Campaign details

Advertiser: Czech Rugby AssociationBrand: Czech Rugby AssociationAgency: PR.KonektorCountry: Czech Republic

What is it all about?

  • Rugby has a long but rather complicated history in the Czech Republic and that is why it is still a small amateur sport there.
  • The most popular sports in the CR are ice-hockey and football
  • We were asked to promote rugby in the year of its 90th anniversary
  • Instead of developing an expensive media campaign, we invited the famous Baa-Baas to play against the Czech Team
  • They ARRIVED and it was LEGENDARY!

Campaign description

  • The Czech...

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