CTP Invest: CTP Art Wall

Property developer CTP collaborated with street artists to make industrial buildings look better for the public in the Czech Republic.

Campaign details

Brand: CTP InvestAgency: Bison & Rose

Challenge

Industrial halls, warehouses, manufacturing premises… they're not exactly a sight for sore eyes. In the Czech Republic, the big proliferation of industrial premises hinders or outright arrests the development of city life in the regions. Might the public – as a stakeholder in municipal planning – be persuaded to support such property? What if dull, "grey boxes" were visually transformed into "stunning gardens" beside motorways? The CTP Art Wall project literally provides a large-format solution. Its mural artwork is unrivalled in size in the country and is unparalleled...

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