Credibanco: Yo me quedo en mi Negocio

CredibanCo, an electronic payments developer, developed a digital hub platform in Colombia to help companies avoid bankruptcy during the Coronavirus pandemic.

Context

After the sanitarian and economic emergency announcement by Colombia's government due to the COVID-19 pandemic, the country faced a complex and critical landscape in political, social, economic, cultural and environmental, among others, even more dramatic that any literary work related to it.

Regarding the country's productivity, media such as Semana magazine showed that the unemployment rate rose to 19.8% in the second month (April) after the crisis started and then it edged up in May to 21.4% (the highest rate seen in Colombia's history). Meanwhile, MiPymes companies were at higher risk of insolvency which would have threatened national economic...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands