Campaign details
Brand: Coors LightAdvertiser: Molson Coors Canada IncAgency: ICF Next
The Situation
The Jonas Brothers were one of the hottest bands of the mid 2000s, and the years that followed their 2013 breakup made two things clear:
First, the JoBros had serious staying power, as evidenced by the powerful individual social-media followings they developed over the subsequent decade, and the excitement that greeted the news they'd be reuniting in 2019 (behind the #1 single "Sucker.)
And, second, they're really into Coors Light, mentioning the brand constantly in social posts and interviews.
Coors Light spent...