Commetric: CEO Media Visibility Tracker – a new media analytics platform for measurement of CEO reputation

Commetric, a media analytics company, developed a worldwide CEO Media Visibility Tracker which uses media and market cap data for automated evaluation of CEO reputation and brand image.

Summary

With the COVID-19 crisis underway, CEOs are under a lot of pressure to be more vocal on issues other than their business and demonstrate their company's purpose in society. Investors are no longer content with only good financial results, but increasingly demand companies commit to and communicate their ESG standards as conditions for investing. These developments have turned CEO communications into a cornerstone of business and communications strategy. Commetric's CEO Media Visibility Tracker represents an advanced, AI-driven technology platform, which uses media and market cap data for automated evaluation of CEO reputation and brand image.

Challenges

The CEO reputation...

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