Codina Partners: Downtown Doral invites unhappy New Yorkers

Codina Partners, a real estate investment and development firm, created a digital platform for unhappy New Yorkers to explore what life could be like if they moved to Downtown Doral.

Situation Analysis:

New Yorkers have always gone south for the winter - withits lack of state income tax and lower cost of living,Florida is attractive for tax weary New Yorkers. Then, in 2018,President Donald Trump's tax reform put a cap on the ability to deduct New York's state and local taxes and put an exclamation point on the situation. While it's no surprise that well-established Florida cities like Miami Beach and Palm Beach first come to mind for New Yorkers, how could a small, up-and-coming town like Downtown Doral position itself as a new home for families and young professionals...

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