Cloud Bees: Breaking builds

Cloudbees, a delivery software services company, launched a campaign with PAN Communications in the US to adapt its messaging for the Jenkins community, a specific group of developers.

Campaign details

Advertiser: Cloud BeesAgency: PAN Communications

Overview

The Challenge

  • CloudBees, a small techie startup targeting developers in a crowded market, wanted to change its messaging to associate with the Jenkins community, a specific group of developers

The Campaign

  • To drive engagement and excitement around the industry's largest developer event, JavaOne, and the Jenkins User conference, the CloudBees team leveraged popular TV show Breaking Bad to create a 'Breaking Builds' campaign, ten unique images that reinforced CloudBees messaging. The content was shared on social media, at the events and continues to be used today

Objectives

  • Engage with...

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