Campaign details
Advertiser: Cloud BeesAgency: PAN Communications
Overview
The Challenge
- CloudBees, a small techie startup targeting developers in a crowded market, wanted to change its messaging to associate with the Jenkins community, a specific group of developers
The Campaign
- To drive engagement and excitement around the industry's largest developer event, JavaOne, and the Jenkins User conference, the CloudBees team leveraged popular TV show Breaking Bad to create a 'Breaking Builds' campaign, ten unique images that reinforced CloudBees messaging. The content was shared on social media, at the events and continues to be used today
Objectives
- Engage with...