Clarins: Love for city guardian, protect her against the sun

Clarins, the beauty brand, launched a campaign to show care and appreciation to female workers in China.

Project Introduction

While the COVID-19 has been spreading all over the world, China has succeeded in effectively controlling it. Everything is gradually back to normal because of medical professionals' achievements. However, some city guardians such as cleaners, couriers, bus drivers are playing important roles in maintaining the city order, especially female workers, whose contribution is easily overlooked.

On the special day of May 20th(520 has a similar pronunciation of 'I love you' in Chinese), Clarins kicked off a campaign to show the caring for those female work outdoors, named 'Love for City Guardian, Protect Her Against the Sun'....

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