City of Chicago: Boards of Change

The City of Chicago, a US government department, launched its campaign Boards of Change to drive voter registration throughout Chicago for the 2020 presidential election.

Campaign details

Brand: City of ChicagoAdvertiser: City of ChicagoAgency: Current Global, FCB Chicago

Assignment

Drive voter registration throughout the city of Chicago for the 2020 election.

Incite awareness, excitement and engagement for FCB's Board of Change installations by executing robust earned media campaign.

Challenge

Boards of Change was a civic engagement initiative created in partnership with The City of Chicago and When We Vote to encourage public awareness to get registered to vote for the 2020 election.

The campaign featured plywood boards that formerly covered the windows of local Chicago businesses amidst protests that have...

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