Campaign details
Brand: Chipotle Agency: Day One Agency
The Assignment
LEVERAGE TIKTOK'S EXPLOSIVE GROWTH AS THE HOTTEST MOBILE APP OF THE YEAR TO ENCOURAGE USE OF THE CHIPOTLE APP AND DRIVE DIGITAL SALES AMONG GEN Z
The Challenge
DISLIKES ALMOST EVERY MAJOR FORM OF ADVERTISING.
Kantar Millward Brown found that the only form of advertising at least half of Gen Z respondents respond favorably to are cinema ads.
This shift from Millennials relative ad acceptance creates a tough landscape for marketers. Brands have no choice but to find a better way,
Research & Insight
Tik Tok is...