Shopping malls' competition doubled in a year! New players are bigger, and very aggressive.
Chengdu's shopping mall industry is the most competitive in China and even Asia, with mall square footage doubled in 1 year! China's consumers are flocking to the shopping malls not just for shopping: 45% of young affluents says they enrich their social life in the malls (JLL survey). Therefore, market players are aggressively targeting this fast-growing consumer segment with discounts & freebies.
Chengdu IFS (CDIFS) is the largest and top sales mall in Chengdu & the western China region, as well as an innovative retail trend-setter....