Charmin: Go Labs Wipes Up at CES

Charmin, a brand of toilet paper, unveiled its RollBot, a toilet paper robot, at CES, the world's largest tech and innovation trade show in the US.

Campaign details

Brand: CharminAdvertiser: Procter & GambleAgency: MSL

Influence

Toilet paper is arguably the greatest invention ever made, but toilet paper brands are not seen as innovators. As the king of the throne, Charmin set out to boldly show just how far they will go to improve the "go" by solving one of our generation's greatest challenges - finding yourself on the toilet without a roll of TP! Charmin did the unthinkable by bringing a cheeky prototype to life and unveiling it at the world's largest tech and innovation showcase.... CES!

What We Did

Charmin...

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