Central Veterinary Clinic: Pooh – The Bionic Cat

Central Veterinary Clinic, the biggest vet hospital in Bulgaria, and Let's Adopt Bulgaria, an animal charity, launched a campaign to raise public awareness about how we treat pets.

Campaign details

Brand: Central Vet Clinic, Sofia, BulgariaAgency: SiteMedia Consultancy Bulgaria

Summary

When Bulgarian stray Pooh lost his hind legs in an accident, the doctors from the Central Veterinary Clinic in Sofia and animal charity foundation Let's Adopt Bulgaria decided to try out a groundbreaking procedure. SiteMedia Consultancy was invited to join as a communication partner - the agency had to prepare and implement the entire communication strategy and to tell the inspiring story about Pooh – the first Bulgarian bionic cat. This zero budget project aimed to raise the public awareness about how we treat the...

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