Cairn Oil and Gas: Harnessing the Power of Employee Advocacy

Cairn Oil & Gas, an Indian oil and gas production company, increased positive sentiment among its employees and the public in India by launching an employee advocacy campaign.

Situation analysis

The largest private oil and gas exploration and production company in India, Cairn Oil & Gas, Vedanta Ltd, accounts for a quarter of India's domestic crude oil production. It is the largest private sector contributor to India's energy security and a strong supporter of the Indian Prime Minister's vision to reduce the country's crude import bill by 10%. However, given the very nature of the natural resources and mining industry, the company is subject to a lot of regulatory and stakeholder scrutiny and often faces unfavourable public opinions, especially on social media. The leadership wanted to keep the company...

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