Becton Dickinson: Change Enablers - Organizational Fitness Program - Employee Engagement

Becton Dickinson (BD), a US-based medical tech company, aimed to spark behavioural changes among employees by encouraging them to internalise positive character traits and put them into action.

BD campaign goal

To bring a behavioral shift in associates through internalizing positive traits and putting them into action

"A person can internalize their exprepressible thoughts and employ such ideas to modify human behavior."

- Kilroy J. Oldster, Dead Toad Scrolls

We started with asking some initial questions...

Survey conducted in 2018 - Voice of BD Associates (VoA)
  • How can you become more candid?
  • How can you share feedback fearlessly?
  • What will enable you to be a risk-taker and voice over your problems?

... And we realised

Out of 8768 people, 2300 were not satisfied with the current...

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