Campaign details
Advertiser: Be The MatchAgency: PadillaCRT
Situation Analysis
For thousands of African-Americans who suffer from sickle cell disease and life-threatening blood cancers, finding a matching bone marrow donor can be a matter of life and death. Unfortunately, African-Americans have the lowest odds of finding a match than any other racial and ethnic group.
Be The Match – the nonprofit charged with operating the national registry of volunteer marrow donors and matching them with patients – partnered with PadillaCRT to raise awareness about this critical need during July, which is African-American Bone Marrow Awareness Month. PadillaCRT and...