Banfield Pet Hospital: Banfield Foundation Becomes the Calm Before the Storm

Banfield Pet Hospital, a privately owned company that operates veterinary clinics, developed pet disaster preparedness kits to educate US pet owners on the need for a disaster plan for pets and increase its foundation donations.

Situation Analysis

The 2017 hurricane season proved to be a devastating one. With Hurricanes Harvey, Irma and Maria, hundreds of thousands of people were affected. Not only were people affected, but, thousands of pets were left behind or displaced. California wildfires began not long after, and a whole new region had to make heartbreaking decisions when it comes to potentially leaving pets behind in the face of an emergency. Soon after, a Banfield Pet Hospital study revealed that 91 percent of pet owners are not prepared for the next natural disaster – a shockingly high statistic, proving the need for...

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