AXE You: You Got Something - Event management

AXE, a men's products brand, launched the You Got Something campaign in Mauritius to raise awareness of its new AXE You range.

Campaign details

Brand: AXE (Unilever)Agency: W

The AXE brand is a loyal companion in the daily life of men everywhere . Allowing them to break chains of conformity and stereotype when it comes to manhood and masculine beauty. This represents the central message of the AXE brand: Find Your Magic!

Encourage men to get in touch and affirm their own unique style, AXE has launched a new line of deodorants and shower-gels: AXE YOU!

You've got something!

On the occasion of the launching of AXE YOU in Mauritius, AXE wanted to make a big impression on the...

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