Avalon SteriTech: Generating new product sales volumes, sales enquiries

Avalon SteriTech, a cleaning, disinfection and sterilisation technology company, increased sales with the launch of its robotic cleaning platform Whiz Gambit.

Campaign Summary

Forecasting >200% Growth for Robotic Healthcare Innovation

Avalon SteriTech is a leading innovator in public healthcare solutions, providing next-generation cleaning, disinfection and sterilization technology infrastructure. In partnership with SoftBank Robotics Group, Avalon introduced the innovative Whiz Gambit, an AI-powered bio-decontamination robotic cleaning platform. Avalon/SoftBank appointed Ruder Finn Asia as integrated communication advisors to design and execute a business-building marketing strategy driven by research, thought-leadership, potentialclient engagement, socialmedia activation and trade/business media presence.

Campaign Objectives: achieve sales through creating brand awareness and product capabilities; establishing Avalon/SoftBank as new leader in biomedical space.

Campaign Challenges:Avalon/SoftBank was a new...

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