Brief and Budget
Payroll is seen as a cost centre for businesses. Ascender (payroll and HR software firm) required a B2B campaign that not only highlighted the importance of payroll to the C-suite but also positioned it as a strategic function that improves the employee experience.
Specific objectives of the campaign included:
- Generating mass brand awareness;
- Positioning Ascender as experts in payroll and HCM;
- Highlighting the strategic importance of payroll; and
- Drive opportunities for sales team to engage with prospects.
The campaign budget was $15,000.
The insight
Pay is a critical component of the employee–employer relationship. However, there was not...