APCO's Stay Ahead thought leadership

APCO Worldwide, an agency, provided its US clients with a monthly thought leadership newsletter to promote its ability to help them keep track of global trends.

Summary

Only four in 10 (39%) Fortune 1000 executives feel that their company is very prepared to manage the risks and disruptions posed by society, according to APCO Worldwide's 2018 Agility Research Study. We know that the world is changing. Yet most corporate leaders were ill-prepared to keep up with the pace of change and face the future.

APCO is an advisory and advocacy communications consultancy helping leading public and private sector organizations act with agility, and build organizational reputations, brands, relationships and solutions to succeed. In an effort to help clients prepare for and seize opportunities created by massive...

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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

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Bray Leino

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