American Hotel & Lodging Association: No Room for Trafficking

The American Hotel & Lodging Association (AHLA), an industry trade group, increased awareness of trafficking in the US by partnering with the NFL leading up to the Super Bowl and launching a series of ads and social media posts.

Campaign details

Brand: American Hotel & Lodging AssociationAdvertiser: American Hotel & Lodging AssociationAgency: Plus Communications

The Assignment

As a $150 billion illicit industry, human trafficking is one of the fastest growing criminal enterprises in the world, impacting more than 40 million victims across the globe. This modern-day slavery occurs every day in communities large and small. To move their victims and carry out their illicit activities, traffickers tend to target industries in the travel sector, including hotels, for their perceived anonymity.

Determined to be a part of the solution to help eradicate trafficking, AHLA launched...

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