Campaign details
Brand: American ExpressAgency: NORTH STRATEGIC
The Assignment
American Express Canada changed the financial services game in Canada in 2017 with the launch of the American Express Cobalt Card, a completely re-thought credit card designed for millennials and young professionals.
A global first for the company, Cobalt was created to appeal to a very specific demographic and reward them for the kinds of purchases they are already making, emphasizing a 'you do you' attitude. With Cobalt, young Canadians have access to a rewards card that fits their life, not the other way around.
For American Express,...