Amazon: #getsmartwithalexa

Amazon, an e-commerce site, improved customer perception surrounding its Alexa device in India by showing how its applications and skills suit everyone.

Alexa has transformed the world of consumer technology in interesting ways. The smart voice assistant from Amazon has now become one of the most essential accessories of middle-class living rooms across the country, enabling consumers to perform an array of household tasks and more with voice commands. A year ago, however, Alexa was not very popular, there was much skepticism around smart technology and AI, given the news around privacy issues related to these devices. It had become increasingly important to dejargonize the concept around artificial intelligence and voice assistants with increasing internet consumption across the country.

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